RIP ZIMA

Introduced in 1993, the year most of us here entered high school, Zima wasn't the first alcoholic beverage I drank (that would probably be Olde English 80o) but it was certainly the first beverage that a number of girls I sloppily made out with in high school drank (along with Boone's Strawberry Hill or whatever that shit was called).



MillerCoors ends production of Zima, Teenage Girls Saddened

Oct 20, 2008

MILWAUKEE (AP) — MillerCoors LLC says goodbye to Zima.

The joint venture between SABMiller's U.S. unit and Molson Coors Brewing Co. told distributors in a letter Monday that production of the malt liquor beverage was discontinued as of Oct. 10.

Chief Marketing Officer Andy England says the decision was due to weakness in the "malternative" segment and declining consumer interest.

He says distributors can get remaining Zima inventories most likely through December.

Distributors are being asked to put products from caffeinated alcoholic beverage Sparks on retail store shelves to make up for Zima's absence.

The brand came to the joint venture from Molson Coors, maker of Coors Light and Keystone.