I just read an article on what company is behind those dating signs you see everywhere. Well, at least I do, I pass a ton of them on my way to work. Its a pretty good article and reads like a short mystery novel, so I thought I would share.
Over the past two years, I have developed a growing fascination with lawn signs. Not the ones advertising politicians or plumbers, but the ones advertising websites. Dating websites.
These signs are so prevalent in my area that I decided to launch a private investigation into who was behind them and just how far they stretched. What I found started in my small home town and led me all the way to the secret guerilla marketing infrastructure of a multimillion-dollar company…
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Thursday, November 6, 2008
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2 comments:
Sounds like a scheme J.Nice would come up with.
I enjoyed the article. It's amazing how many lucrative businesses exist that have the strangest business models.
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